Why Statcast?

A NEW WAY TO MONITOR DATA

THE TOOL YOU WERE WAITING FOR

Statcast is a web application for Business Intelligence that does not require local software installation. Through the tracking of the connection IP it collects essential data for the monitoring of the audience. An statistics system capable of providing detailed reports, easily accessible thanks to its user-friendly interface.
It allows you to collect, process and provide aggregated data of different channels, making them available minute by minute, in an intuitive and effective way that fosters usability and user-experience.

THE PURPOSES OF THE ANALYSIS

DISCOVER WHAT YOU DON’T KNOW YET ON YOUR STREAMING CHANNEL

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It is all above in digital advertising field that Stacast appears as a service that supports strategies which are careful to the variations of the satisfaction level of your audience. Statcast does that with two specific purposes.

  • To know the tastes of your audience in order to adapt the schedule to the preferences of users.
  • To know the performance of your channel to generate spendable data with agencies in search of efficient spaces for advertising planning.

Statcast is the tool able to sustain your company by certifying the value of your streaming. A single platform for different purposes, but with the aim of becoming a reference point for winning strategies for both broadcasters and agencies.

Statcast provides KPIs, Key Performance Indicators, which allow you to maintain control of the broadcaster's performance, monitoring results and calibrating future programming with a view to improvement.

WHAT CAN YOU DO WITH STATCAST?

YOU HAVE ALL THE DATA AVAILABLE ON YOUR CHANNEL STREAMING IN ONE CONTROL PANEL

ACCESS TO MILLIONS OF DATA

You can access to the data collected and processed by the media server through a high standard of precision that allows you to observe the performance of scheduling.

AIRING HISTORY

You can access to the airing history of songs and columns by monitoring the audience by observing the average and the peak of listeners reached.

ANALYSIS OF THE SOURCES

You monitor the data of your streaming transmission relative to the URLS of origin and also find the aggregators that work best for your channel.

USER MONITORING

You avail yourself of qualitative and quantitative data by better understanding the listening behaviour of consumers and by calibrating the schedule and programming on a target basis.

CONNECTION DEVICES

You identify the listening source used by the user, which is the type of digital device used that can be a fixed pc or mobile device, the browser and the operating system.

SATISFACTION ANALYSIS

You consult the ratings of listeners by single program or time slot based on the songs more and less liked.

GEOLOCATION OF LISTENING

Through the web tracking Statcast allows you to detect the geographical origin of the listening of your channel thanks to the visual support in the form of maps and graphs.

EXPORT OF REPORTS

You download detailed reports in CSV and PDF formats to always have a copy of the data collected by Statcast.

METRICS

A SET OF METRICS FOR DIGITAL AUDIO

Streaming audio measurement metrics are benchmarks. They allow the user to explore and interpret the data while they are observing the trend of the channel.

Each channel with multiple flows can be monitored and compared in its specificities maintaining a high standard of analysis and measurement of data.

TLH - TOTAL LISTENING HOURS

The total number of hours distributed online, in which each session is more than one minute.

AQH - AVERAGE QUARTER HOUR

The average number of listeners tuned every quarter of an hour.

AS - ACTIVE SESSIONS

Number of sessions, lasting at least one minute, active in a given period of time.

CUME

Number of unique listeners, for the duration of at least one minute, during a certain period of time.

SS - SESSION STARTED

Number of audio streams, from the duration of at least one minute, delivered in a given period of time.

AVERAGE RATE OF PERMANENCE

The average value of the duration of permanence of listeners in a given time segment.

BOUNCE RATE

The percentage value relative to the frequency of audio stream dropouts.

LISTENING PEAK

The maximum value of simultaneously connected listeners reached.

WHO CAN USE STATCAST?

THE RECIPIENTS OF THE SERVICE

3 recipients

Statcast is addressed to three different kinds of business: broadcasters, editorial groups and advertising dealers. These are distinguished by the number of channels and objectives.

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3 account levels

All the owners of a streaming channel can find in Statcast an excellent tool for monitoring and analysing the listening data of their publishing projects.

Broadcaster Account

Thanks to Stacast it detects and monitors data on its stream in a fast, intuitive and customized way. It improves the scheduling thanks to user usage information and user satisfaction related to the streaming channel.

Editorial Group Account

It gathers multiple broadcasters or streams and, through the Statcast platform, monitors the aggregated data of different channels adopting an overall and integrated vision. It uses in a systematic way the information collected and processed calibrating on it the artistic dimension of the channels.

ADVERTISING DEALER ACCOUNT

It maximizes the effects of an advertising spot thanks to the value of Statcast surveys. From a commercial perspective, statistics and graphs reflect audience fragmentation and the ability of promotional communication of channels to impact on the target.

ACTIVATING YOUR ACCOUNT IS EASY

JOIN STATCAST WITH 3 SIMPLE STEPS

Statcast offers new users a free 15-day demo to explore the platform and learn about the features needed to monitor the data of your streams.

  • Sign up on the websiteCreate an official Statcast account.
  • Set the channels Add one or more stations to your account. You just need the URL of your Shoutcast or Icecast server.
  • Start exploring now The game is done! Your stream statistics will be processed immediately.
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