Statcast is a web application for Business Intelligence that does not require local software installation. Through the tracking of the connection IP it collects essential data for the monitoring of the audience. An statistics system capable of providing detailed reports, easily accessible thanks to its user-friendly interface.
It allows you to collect, process and provide aggregated data of different channels, making them available minute by minute, in an intuitive and effective way that fosters usability and user-experience.
It is all above in digital advertising field that Stacast appears as a service that supports strategies which are careful to the variations of the satisfaction level of your audience. Statcast does that with two specific purposes.
Statcast is the tool able to sustain your company by certifying the value of your streaming. A single platform for different purposes, but with the aim of becoming a reference point for winning strategies for both broadcasters and agencies.
Statcast provides KPIs, Key Performance Indicators, which allow you to maintain control of the broadcaster's performance, monitoring results and calibrating future programming with a view to improvement.
You can access to the data collected and processed by the media server through a high standard of precision that allows you to observe the performance of scheduling.
You can access to the airing history of songs and columns by monitoring the audience by observing the average and the peak of listeners reached.
You monitor the data of your streaming transmission relative to the URLS of origin and also find the aggregators that work best for your channel.
You avail yourself of qualitative and quantitative data by better understanding the listening behaviour of consumers and by calibrating the schedule and programming on a target basis.
You identify the listening source used by the user, which is the type of digital device used that can be a fixed pc or mobile device, the browser and the operating system.
You consult the ratings of listeners by single program or time slot based on the songs more and less liked.
Through the web tracking Statcast allows you to detect the geographical origin of the listening of your channel thanks to the visual support in the form of maps and graphs.
You download detailed reports in CSV and PDF formats to always have a copy of the data collected by Statcast.
Streaming audio measurement metrics are benchmarks. They allow the user to explore and interpret the data while they are observing the trend of the channel.
Each channel with multiple flows can be monitored and compared in its specificities maintaining a high standard of analysis and measurement of data.
The total number of hours distributed online, in which each session is more than one minute.
The average number of listeners tuned every quarter of an hour.
Number of sessions, lasting at least one minute, active in a given period of time.
Number of unique listeners, for the duration of at least one minute, during a certain period of time.
Number of audio streams, from the duration of at least one minute, delivered in a given period of time.
The average value of the duration of permanence of listeners in a given time segment.
The percentage value relative to the frequency of audio stream dropouts.
The maximum value of simultaneously connected listeners reached.
Statcast is addressed to three different kinds of business: broadcasters, editorial groups and advertising dealers. These are distinguished by the number of channels and objectives.
—>
Statcast offers new users a free 15-day demo to explore the platform and learn about the features needed to monitor the data of your streams.
English 
Italian